By starting a podcast and releasing episodes on a consistent schedule, you can stay at the top of your customers’ minds and stand out from the competition, building a level of brand loyalty that deepens over time.

Podcasting is an intimate medium. By speaking directly into the ears of your customers, you’re communicating with them in a powerful and personal way. Unlike traditional marketing channels which tend to be carefully curated, podcasts are often casual and unfiltered. Even if your podcast follows a general script or outline, your voice adds a human element to your business and gives listeners an authentic feel for the personality of your brand.

Most fans of podcasts are not casual listeners. Of those who start a podcast episode, 80% listen to all or most of it. That means podcast listeners will devote a lot more time listening to your voice in a podcast than they will reading your words on a website. This dedication creates a community for your brand that you can cultivate into customers. Reward listeners with exclusive offers. Invite your audience to participate in your show by sending you Voice Messages. Rely on your listeners as for customer feedback that you can use to improve your business. Loyal listeners are loyal customers, and the effort put it into your community pays back as brand affinity.